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To insure a perfect cup of coffee every time

Ensure your coffee is always fresh.
Always use mineral water.
Ensure that the Coffee is ground correctly.
Never re-heat Coffee, it becomes bitterly.
Coffee loses its freshness when exposed to oxygen and or light.
Always keep your coffee in an airtight container in your freezer to retain its freshness longer.
Whole bean coffee stays fresher even longer, and if you grind the beans just before you brew the coffee, it's that much fresher tasting.